Meet the grower
The marketing teams behind Magical Hydrangeas
Kolster B.V. and Horteve are the breeders behind Magical Hydrangeas. Our hydrangeas are also supported by a dedicated marketing and sales team. This team keeps the Magical Hydrangea top of mind with consumers, trade partners and retailers throughout Europe and North America. We do that online and offline, from eye-catching point-of-sale material for garden centres through to inspirational social media posts.
Collaboration with growers
We work closely with our international growers. They are proud ambassadors for the Magical brand, and we draw up an annual marketing activities plan together. We generate brand awareness worldwide, and we are visible at the retail level with Point of Purchase materials. This ranges from promotions (the ‘Magical Express’ for in-store promotions) to packaging, photography, trade show attendance, and e-commerce sales, as well as social media campaigns. The marketing company operates based on a strategic plan, which leads to yearly plans that we submit to the entire international group.
Introducing: team Magical Hydrangea EU
But who is in the EU Magical team? Matthieu Eveleens is the breeder, Wouter den Hollander is responsible for sales on behalf of Kolster, Sandra Vijverberg - van der Knaap (brand manager outside of Europe), Marleen van Arendonk (brand manager Magical Hydrangea EU) and Lisa van der Werf (office manager) are responsible for the marketing. Together, this team ensures that the passion behind the Magical Hydrangea blooms in European living rooms, on balconies, and in gardens.
Introducing: team Magical Hydrangea NA
The Magical team in North America is new, but the company managing the brand has 20 years of new plant management behind them. Linda Guy and Angela Palmer are Co-Owners of Plants Nouveau, LLC, a new plant introduction company based in the United States. Linda and her assistant, Malisia Callahan, manage the licensing and growing side of Magical in NA, and Angela handles all things marketing.
